“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent
"According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall, and higher in a number of product categories e.g. retail, finance, travel, automotive. This is supported by a separate analysis which demonstrates that radio delivers profit ROI of £1.61 per £1 spend, again second only
Radiocentre has created the Radiogauge Predict, a great tool for analyzing the effectiveness of radio advertising. The radio campaign analyser aggregates effectiveness data from hundreds of campaigns giving a unique insight into how radio works and what can deliver to a marketing campaign. The analyzer allows search by sector, media mix and refines data by
There is no doubt that there is an acceleration in the smart speaker's usage. About 20 million smart speaker users in the UK as of early 2021. Over 38% of UK adults owned a smart speaker at the start of 2021. That was up from 30.7% at the beginning of 2020 and reflected 24.5% growth
That's question is asking Ruxandra Obreja, Chairmen of Digital Radio Mondiale in the article in RadioWorld on May 24th, 2021. The author considers whether DRM's (digital transmission system intended for use in the existing broadcasting bands below 30 MHz, long, medium and short waves, AdTonos note) tech features can make it more attractive for hybrid
In the article „Brands Are Coming for Your Ears.”, in Bloomberg, Ben Schott detailed explained to us why audio has become the latest front in branding’s battle for our attention. The author says: „The latest front in branding’s battle for our attention is audio - as will be familiar to anyone who has measured out
What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers
It may be surprising, but the IAB Europe Research Shows EU Citizens understand and appreciate the Ad-Supported Internet. 75% of Europeans surveyed would choose today’s experience of the internet over the internet without targeted ads, where they would need to pay to access most sites and apps. 75% of citizens say they have benefited from
The digital ad market is resilient, with 5% growth in 2020, in the newest IAB UK Adspend report conducted with PwC. Full-year Digital Adspend report shows that the UK’s digital advertising market rallied in 2020, following the initial impact of the pandemic on spend. The report, produced with PwC, finds that overall spend grew by
"Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or engage in a brand experience." - say the authors of
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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