Radiocentre has created the Radiogauge Predict, a great tool for analyzing the effectiveness of radio advertising. The radio campaign analyser aggregates effectiveness data from hundreds of campaigns giving a unique insight into how radio works and what can deliver to a marketing campaign. The analyzer allows search by sector, media mix and refines data by demographics including age & gender. ‘When added to the marketing plan, radio increases trust by 32%”- concludes Radiocentre.
We encourage you to try this tool. Find out more at the Radiocentre website