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Spotify and the sound of the future. The future is audio

Paul Smith, SVP of Sales, AdTonos There have been some interesting developments in the audio streaming sphere: Spotify is trialling a new feature to its service, a section similar to Instagram’s Reels, Facebook’s Newsfeed, or TikTok’s For You feed.  Spotify’s vertical scrolling feed would be a section specifically dedicated to encourage podcast discoverability,

By |2022-05-07T13:37:26+01:00April 26th, 2022|From the market, News|0 Comments

Navigating the Post Third-Party Cookie Era

How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,

By |2022-03-18T13:46:28+00:00March 18th, 2022|From the market, Uncategorized|0 Comments

IPA Bellwether report – the recovery of the advertisement

“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent

By |2021-10-22T08:27:44+01:00July 19th, 2021|From the market, News|0 Comments

Cookie-less world. What are the alternatives?

What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers

By |2021-10-22T08:35:49+01:00May 15th, 2021|From the market, News|0 Comments
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