AdTonos, the innovative audio advertising platform we looked at earlier this year, has today announced that it has secured US$2m from the BlackSheep Fund and ProtosNext, amongst other investors. The seed funding injection comes as the company reports 10x annual growth, and is planning further development of its platform, including new products for podcast and
Digital and interactive audio advertising startup AdTonos has raised $2 million in a seed funding round led by BlackSheep Fund and ProtosNext. Adtonos monetized audio streams through advertising, including interactive ads played through smart speakers and mobile devices via its YoursTruly platform. ADTONOS ADS The startup’s tech portfolio extends to creating ads for games that
Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing, and so is the world. Hyperbolic? Perhaps. But the statement touches on truth: as Netflix has announced, it is to expand and transform its service offering to include cheaper, ad-funded plans, as well as venturing
Paul Smith, SVP of Sales, AdTonos In 1980, The Buggles released “Video Killed The Radio Star” – the music video that prophesied the end of the radio age. And here we are, over 40 years later, and radio – to the surprise of some – is still going strong. This is not, however,
Paul Smith, SVP of Sales, AdTonos There have been some interesting developments in the audio streaming sphere: Spotify is trialling a new feature to its service, a section similar to Instagram’s Reels, Facebook’s Newsfeed, or TikTok’s For You feed. Spotify’s vertical scrolling feed would be a section specifically dedicated to encourage podcast discoverability,
Paul Smith, SVP of Sales, AdTonos While this news might not mean a lot to Gen Z, every single millennial and even most boomers will be thrilled – or not so thrilled – to hear that LimeWire is back. But let’s be serious: LimeWire, at least, the way the public was first
How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,
“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent
What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers
The fears of an economic recession are coming true – accelerated by the global outbreak of Covid-19 we all face. Many businesses are going to face harsh times, but some will make it through and come out stronger. Because they’ll keep on advertising their services and products. For some companies, marketing is the first thing
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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adtonos.com
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