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IPA Bellwether report – the recovery of the advertisement

“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent

By |2021-10-22T08:27:44+01:00July 19th, 2021|From the market, News|0 Comments

Cookie-less world. What are the alternatives?

What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers

By |2021-10-22T08:35:49+01:00May 15th, 2021|From the market, News|0 Comments
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