Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will occur. But
AdTonos, which monetises gaming, podcasts, audiobooks, music and radio streams for over 1,000 publishers across the UK, EU, LATAM and the US, has closed a seed funding round of $2m (£1.7m) from BlackSheep Fund and ProtosNext, among other investors. This round of financing is a mid-step for planned Series A by late 2023, in which
Programmatic media buying traditionally flourishes in times of recession; 2008 turbocharged programmatic media buying and a similar spike was seen in 2020. But will this trend continue in 2022 in the face of the slowing down of ad spend? Benefits of Programmatic Buying in Hard Times Flexibility Recessions allow marketers to reassess their marketing strategy
Michal Marcinik, CEO and Co-Founder, AdTonos writes about the recent coverage of Glastonbury at the BBC. Worthy Farm welcomed the world-famous Glastonbury Festival back for the first time post pandemic for a belated 50th anniversary last week. The event is so integral to English culture that a ‘fallow year’ (a year to let the grass
AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5
AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5
We’re pleased to announce that as IAB UK members, team AdTonos were given the opportunity to contribute to The Drum’s Deep Dive into Gaming Advertising. Our very own Paul Cranwell, VP of Strategic Partnerships, provided his take on the potential of in-game audio ads and the range of benefits they promise brands. AdTonos' Insights On
AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5
MediaTech company AdTonos has opened a base in the US and appointed a business development director in Tony Moustakelis. The London company, run by Radio Net Media, monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US. AdTonos’ audience has grown over five times
A recent study estimates that 193 million people listen to online audio on a monthly basis in the US alone. It also found that listeners are more likely to interact in a myriad of ways with ads that run on their favourite podcast; 45% will visit the brand website, 42% consider making a purchase of
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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