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In audio advertising being “brand safe” does not equal to being “brand boring”

If anyone knows anything at all about marketing and building a brand, one thing that is extremely important is that brand safety is crucial in building a cohesive brand image. But what does it mean? Brand safety refers to the context in which advertisements of the product or service appear influences the brand perception. It

By |2022-01-17T13:43:46+00:00October 22nd, 2021|From the market, News|0 Comments

Paul Cranwell joined AdTonos as VP of Strategic Partnership

AdTonos appoints Paul Cranwell as VP of Strategic Partnership to its team. Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions. Paul’s relationship development experience is both global and UK based focusing on sales development, marketing,

By |2021-10-22T09:17:57+01:00October 5th, 2021|From the market, News|0 Comments

Digital Audio Ad Platform Adds Ex-Wireless Group Leader

The Radio+Television Business Report has published an article referring to the development of our team. As it’s stated in the article, Paul Smith will strengthen AdTonos’ network of advertising brands so the company can meet the increasing demand for effective, measurable tools within digital audio advertising and seamlessly connect brands with online radio publishers to

By |2021-10-22T08:13:53+01:00September 23rd, 2021|In the media|0 Comments

Paul Smith joined AdTonos as Senior VP of Sales

AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the UK. Paul has over 12 years of experience in the Radio Industry successfully managing multiple Commercial teams across the UK, representing some of the largest market-leading brands. Paul spent much of his

By |2021-10-22T08:19:40+01:00September 13th, 2021|News|0 Comments

IAB’s UK Audio Week. The key takeouts from Creative Workshop!

It was a truly exciting experience – illuminating in so many ways. We are sincerely grateful for the opportunity to speak our minds during this event. Michał Marcinik, founder and CEO of AdTonos, spoke on behalf of our company. During the webinar, every participant had the opportunity to deepen their understanding of audio advertising in

By |2021-10-22T08:17:16+01:00September 10th, 2021|In the media, News|0 Comments
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