audio advertising Archives - Page 2 of 6

FIPP: AdTonos Appoints Tony Moustakelis, previously Director of Business Development at iHeart Media, as Business Development Director and opens new office in the US

AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5

By admin|2022-05-12T13:18:13+01:00May 11th, 2022|In the media, Uncategorized|0 Comments

Radio and Podcast Hosts and the Halo Effect

A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio and podcast hosts as authentic and trustworthy. Did you know that this can also have a positive effect on brand perceptions? The Study’s Findings Radio hosts were found in the study to be “some of

By admin|2022-05-09T15:27:18+01:00May 9th, 2022|From the market, News, Uncategorized|0 Comments

Mental Health Awareness for Marketers: Empowering Teams

9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around talking about mental health issues in more positive ways, Simon Dent (founder and managing director of Dark Horses) noted in his 2019 article for The Drum that the marketing industry still has a long way

By admin|2022-05-09T09:30:17+01:00May 6th, 2022|News|0 Comments

AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By admin|2022-04-22T15:36:22+01:00April 22nd, 2022|From the market, News, Uncategorized|0 Comments

Performance Marketing World: AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By admin|2022-05-19T10:41:16+01:00April 20th, 2022|From the market, In the media|0 Comments

Business Insider: Partnership to Unlock New Contextual Targeting Capabilities

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By admin|2022-05-07T09:06:53+01:00April 14th, 2022|In the media, Uncategorized|0 Comments

AdTonos Announce Their Partnership with NumberEight

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the

By admin|2022-04-08T12:25:36+01:00April 8th, 2022|Uncategorized|0 Comments

MediaTel: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By admin|2022-05-06T21:18:02+01:00April 8th, 2022|In the media|0 Comments

AccessWire: AdTonos and NumberEight Announce Cross-Media, Audio-First Partnership to Unlock New Contextual Targeting Capabilities

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By admin|2022-05-19T12:19:22+01:00April 7th, 2022|In the media, Uncategorized|0 Comments

International Business Times: AdTonos and NumberEight Announce Cross-Media, Audio-First Partnership to Unlock New Contextual Targeting Capabilities

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By admin|2022-05-19T11:18:05+01:00April 7th, 2022|In the media, Uncategorized|0 Comments