Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find it harder
Lisa Stevenson and Agata Hirche are appointed as Business Development Director (UK) and VP of Product at AdTonos AdTonos is an audio-centric ad tech company offering unparalleled solutions for advertisers and impressive monetisation opportunities for publishers across the UK, US, Europe and Latin America. It is a programmatic audio advertising platform that connects advertisers with
Lisa Stevenson and Agata Hirche are appointed as Business Development Director (UK) and VP of Product at AdTonos AdTonos is an audio-centric ad tech company offering unparalleled solutions for advertisers and impressive monetisation opportunities for publishers across the UK, US, Europe and Latin America. It is a programmatic audio advertising platform that connects advertisers with
The data speaks for itself - smart speakers are becoming a more common feature in the average household, and there is no shortage of voice assistant-enabled devices available to us. 640 million smart speakers are predicted to be installed by 2024 (Statista), 52% UK households with internet access also use smart speakers (Digital TV Europe)
The pandemic situation changed everything. It completely reorganised our day-to-day lives as well as the way we look at things that surround us. Separation, isolation and deprivation of contact don’t have a positive effect on us. After that long time of unusual circumstances, the casual way to work isn’t casual at all. It’s the
Players posted on social media that Alexa is placing ads during voice games as reported by Voicebot.ai. It seems to be an unannounced test by Amazon because developers can’t include ads into Alexa skills according to current policy. Looks like we’re going to have one more niche for audio advertising. The whole thing started with
It was a truly exciting experience – illuminating in so many ways. We are sincerely grateful for the opportunity to speak our minds during this event. Michał Marcinik, founder and CEO of AdTonos, spoke on behalf of our company. During the webinar, every participant had the opportunity to deepen their understanding of audio advertising in
Estée Lauder launched an audio campaign for its new fragrance Beautiful Magnolia. The spot focuses on four love stories depicted in the ad. The name of the brand is briefly mentioned at the beginning and the end of the ad. Until now luxury products have been promoted by their look or feeling. Values-based marketing is
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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