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FIPP: Audio advertising platform AdTonos secures $2m in seed funding

AdTonos, the innovative audio advertising platform we looked at earlier this year, has today announced that it has secured US$2m from the BlackSheep Fund and ProtosNext, amongst other investors. The seed funding injection comes as the company reports 10x annual growth, and is planning further development of its platform, including new products for podcast and

By |2022-09-01T11:32:24+01:00August 31st, 2022|In the media|0 Comments

The Drum: What audio advertising opportunities are there in gaming?

We’re pleased to announce that as IAB UK members, team AdTonos were given the opportunity to contribute to The Drum’s Deep Dive into Gaming Advertising. Our very own Paul Cranwell, VP of Strategic Partnerships, provided his take on the potential of in-game audio ads and the range of benefits they promise brands. AdTonos' Insights  On

By |2022-05-24T16:22:17+01:00May 19th, 2022|In the media, News, Uncategorized|0 Comments

Mental Health Awareness for Marketers: Empowering Teams

9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around talking about mental health issues in more positive ways, Simon Dent (founder and managing director of Dark Horses) noted in his 2019 article for The Drum that the marketing industry still has a long way

By |2022-05-09T09:30:17+01:00May 6th, 2022|News|0 Comments

MediaTel: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-06T21:18:02+01:00April 8th, 2022|In the media|0 Comments

AdTonos and NumberEight announce cross-media, audio-first partnership to unlock new contextual targeting capabilities

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising.  London, UK, 7th April 2022 – AdTonos- member of IAB UK, IAB Europe and the European Association of Commercial Radios - is the first company in

By |2022-04-08T11:57:13+01:00April 7th, 2022|Press release|0 Comments

ExchangeWire: AdTonos Partners with NumberEight

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels.  As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find it harder

By |2022-05-06T21:56:22+01:00April 7th, 2022|In the media|0 Comments

What’s new in Publishing: Creating Greater Transparency in Programmatic

Transparency is invaluable across the entire programmatic value chain. AdTechs and Martechs need to be able to attribute ad spend, or match ad impressions end-to-end. This is so that they can then carry out accurate financial audits, cost-benefit analyses and establish their marketing strategy's ROI. Stakeholders, investors, and partners expect transparency and honesty regarding ROI

By |2022-04-02T12:47:37+01:00March 25th, 2022|From the market, In the media, News|0 Comments

Celebrating Women in Tech for International Women’s Month 2022

In case you missed it, NumberEight launched a great “7 Days of Women for Women” campaign to celebrate women in Tech for International Women’s Month. Every year, across the world, we celebrate women and their achievements on International Women’s Day. However, there are too many inspiring women for just one day, which is why NumberEight

By |2022-04-02T16:07:46+01:00March 17th, 2022|In the media, Uncategorized|0 Comments
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