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How audio advertising can strengthen display and video campaigns, 58% an incrementality of reach

Paul Cocks, EMEA product strategy lead, Google, shares the experience of an advertising campaign using audio ads. "We ran a campaign with Nestle and Zenith last year to test the effectiveness of this where we used all three and looked at the incremental reach on display and video by themselves versus display, video and audio bundled

By |2021-10-10T20:07:48+01:00May 22nd, 2019|News|0 Comments

Ad buyers that purchase programmatic audio will triple in 2019

Marketing-Interactive has recently shared some predictions on programmatic advertising in 2019. When it comes to audio, the belief is more than optimistic. As we can read "Report by WideOrbit last year said the percentage of ad buyers that purchase radio and digital audio advertising with programmatic technology will nearly triple in the next 12 months. Ad

By |2021-10-10T20:18:15+01:00January 3rd, 2019|From the market|0 Comments
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