IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and through the mobile, intimate nature of the medium. But
Digital audio has become vital this year during the pandemic — used to inform, entertain, engage, and connect us. More and more people increasingly using technological devices to access audio, digital audio consumption has increased dramatically over the past few years. IAB UK in cooperation with Bauer Media UK, A Millon Ads and AdTonos has
With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in
One of the main topics of conversations at this year’s Dmexco in Cologne, Germany was the so-called "cookie conundrum". Facing a future without third-party cookie tracking resulting from a mix of GDPR and ad cookie blocking, publishers now take to high-quality first-party ads. Consumer habits are changing, people listening via headphones with the phones already
Research shows listening is now the second most popular online activity among US adults, beating social media browsing, and preceded only by video. This leads to more media investment, with programmatic audio buying a growing part of the overall picture. Because digital audio is a naturally mobile channel – much more so than video, let
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours. The
We live in the age of the connected consumer – which means consumers today expect streamlined, consistent brand and buying experiences across online and offline channels. Digital audio is seen as an increasingly important element of this puzzle, with highly targeted programmatic audio ads helping create that experience for the consumer. Studies show that there’s
In a new a16z podcast, Marc Andreessen, one of the company’s co-founders shared his predictions on what’s going to happen in tech this year. One of the biggest ones was digital audio. Andreessen acknowledged the efficiency and effectiveness of digital audio that’s now being used by people everywhere, doing all kinds of things – like
The Radio Net Media Ltd, which provides AdTonos - programmatic audio advertising solution for radio stations, proudly announced that it has been accepted to The Global Entrepreneur Programme's (GEP) run by the Department for International Trade in the UK. The Global Entrepreneur Programme (GEP), is a mentoring programme for globally-minded entrepreneurs, which aims to
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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