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ExchangeWire

ExchangeWire: Global Head of International Sales from Spotify & Global SVP of Demand from Adswizz to Join AdTonos

AdTonos, which recently noted 10x annual growth and provides interactive audio advertising for over 1000 publishers internationally, has appointed Pierre Naggar, and Alex Faust, as the newest members of their board advisors and senior leadership. With over 40 years of experience between them, Naggar and Faust will provide strategic support in expanding into multiple crucial

By |2022-09-15T10:17:34+01:00September 8th, 2022|Uncategorized|0 Comments

ExchangeWire: Programmatic Audio for Marketers

Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within this rapidly-growing channel. Michal Marcinik, our CEO and founder commented: Performance data key "Audio can now offer

By |2021-10-22T08:16:16+01:00September 15th, 2021|From the market, In the media, News|0 Comments

Interactive elements and measurement boost Audio

"However, atop of audio’s unrivalled ability to reach key listeners for brands, is the potential to drive performance and better business outcomes – enabled through innovative measurement technology. " - said Michal Marcinik, Founder & CEO at AdTonos, in ExchangeWire 2021 Predictions series called Audio & Conversational. "One example of this is the integration of

By |2021-10-22T08:59:28+01:00February 2nd, 2021|In the media, News|0 Comments
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