The AdTonos team had a fantastic time at RadioDays Europe 2022 in Malmö, Sweden! We just couldn’t wait to meet old friends and explore the exhibitions, so as soon as we arrived in Malmö (just a convenient train ride away from Copenhagen), we eagerly rushed to our hotel rooms and headed straight for the conference
Estée Lauder launched an audio campaign for its new fragrance Beautiful Magnolia. The spot focuses on four love stories depicted in the ad. The name of the brand is briefly mentioned at the beginning and the end of the ad. Until now luxury products have been promoted by their look or feeling. Values-based marketing is
"Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or engage in a brand experience." - say the authors of
"Programmatic ad platform AdTonos says a campaign for Audi in London marked the first time interactive audio ads have been launched across commercial radio on smart speakers. The U.K.-based company has a technology called YoursTruly that was used in a campaign in which listeners could react to the Audi ad with a voice command to book test
Over the past months, we’ve been working on a new technology that allows serving interactive radio ads on smart speakers. Our tests look promising. Meet Yours Truly, the world’s first interactive radio ads Voice-activated shopping is already a thing. According to recent stats, a fifth of smart speaker owners has already bought something through a conversation
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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