podcasts Archives - Page 2 of 3

FIPP: AdTonos Appoints Tony Moustakelis, previously Director of Business Development at iHeart Media, as Business Development Director and opens new office in the US

AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5

By admin|2022-05-12T13:18:13+01:00May 11th, 2022|In the media, Uncategorized|0 Comments

Radio and Podcast Hosts and the Halo Effect

A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio and podcast hosts as authentic and trustworthy. Did you know that this can also have a positive effect on brand perceptions? The Study’s Findings Radio hosts were found in the study to be “some of

By admin|2022-05-09T15:27:18+01:00May 9th, 2022|From the market, News, Uncategorized|0 Comments

Mental Health Awareness for Marketers: Empowering Teams

9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around talking about mental health issues in more positive ways, Simon Dent (founder and managing director of Dark Horses) noted in his 2019 article for The Drum that the marketing industry still has a long way

By admin|2022-05-09T09:30:17+01:00May 6th, 2022|News|0 Comments

AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By admin|2022-04-22T15:36:22+01:00April 22nd, 2022|From the market, News, Uncategorized|0 Comments

Performance Marketing World: AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By admin|2022-05-19T10:41:16+01:00April 20th, 2022|From the market, In the media|0 Comments

Podcast Advertising: The Audio Channel of the Future?

The Exciting Potential of Podcast Advertising Did you know that according to a new study, podcast advertising can increase trust levels in advertised products by 18%? Podcast advertising also has a halo effect on brand perceptions. Just by promoting a brand on a well-respected podcast (e.g., one of The Guardian’s podcasts) audience opinions about that

By admin|2022-03-23T09:45:26+00:00March 23rd, 2022|From the market, News, Uncategorized|0 Comments

Digital audio investment analysis – consolidation of audio

In one of their latest articles, ExchangeWire writes about the consolidation in digital audio. You can find there an analysis of the investment within digital audio over the course of the last nine months. It proves that the market has great potential. Investments in companies offering digital audio products totalled $10.84bn (£7.97bn) from the

By admin|2021-10-21T14:07:42+01:00October 8th, 2021|From the market, News|0 Comments

“The Era of the Ear” – says Charles Vallance in Campaign

"The ad industry has long been obsessed with consumers' eyes, with discourse around eye-catching work pretty much standard. But thanks to the explosion of audio streaming, digital radio and podcasts, the ears are making a comeback. Sit up and listen." - said Charles Vallance, chairman and founding partner of VCCP and the author of the

By admin|2021-10-22T08:55:41+01:00April 6th, 2021|News|0 Comments

Audio content boom moment after the pandemic

There has been a rise in the consumption of audio content during the lockdown and the coronavirus pandemic. There are currently more than 850,000 active podcasts available to listen to, and 6.5 million (12%) adults in the UK listen to podcasts every week (Podnews). Radiocentre research highlights that in the UK, listening time on commercial

By admin|2021-10-10T17:13:17+01:00September 11th, 2020|News|0 Comments

What will happen in audio in 2020? Our predictions

We’re now in the new twenties, and a lot of us are wondering what the next year – and decade – will bring for digital advertising. Of course, we’re especially interested in digital audio, so let’s focus on what is likely to happen in 2020 in this department. More investment in audio and more audio

By admin|2021-10-10T17:49:38+01:00January 17th, 2020|From the market, News|0 Comments