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Interactive elements and measurement boost Audio

"However, atop of audio’s unrivalled ability to reach key listeners for brands, is the potential to drive performance and better business outcomes – enabled through innovative measurement technology. " - said Michal Marcinik, Founder & CEO at AdTonos, in ExchangeWire 2021 Predictions series called Audio & Conversational. "One example of this is the integration of

By |2021-10-22T08:59:28+01:00February 2nd, 2021|In the media, News|0 Comments

IPA Bellwether Report Q4 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020. - said Tyrone Stewart in MobileMarketing. Katarzyna Bargielska, CMO & Co-Founder at AdTonos, commented on the report: “While reductions in ad spend

By |2021-10-22T09:01:01+01:00January 22nd, 2021|In the media, News|0 Comments

Audio + Digital, stronger together!

Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. "Both audio and digital advertising has strengths and weaknesses.

By |2021-10-10T18:00:51+01:00December 8th, 2019|From the market, News|0 Comments
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