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AdTonos Launches Technology to Deliver Interactive Radio Ads

"YoursTruly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is inserted into an ad break, once broadcast, listeners can react to the ad with a simple voice command to engage the voice assistant and complete the desired action before being returned

By |2021-10-10T16:11:16+01:00December 4th, 2020|In the media, News|0 Comments

AdTonos launches interactive radio ads via Alexa

"New interactive radio adverts are starting to appear on Absolute Radio, Kiss Radio and Magic Radio via smart speakers. The first campaign run by audio advertising platform AdTonos, utilising its YoursTruly technology, in partnership with Octave and Omnicom Media Group’s PHD, delivered the ads on behalf of Audi across commercial radio stations for the first

By |2021-10-10T16:13:28+01:00December 3rd, 2020|In the media, News|0 Comments

YoursTruly offering was used in a campaign for Audi

"Programmatic ad platform AdTonos says a campaign for Audi in London marked the first time interactive audio ads have been launched across commercial radio on smart speakers. The U.K.-based company has a technology called YoursTruly that was used in a campaign in which listeners could react to the Audi ad with a voice command to book test

By |2021-10-10T16:16:57+01:00December 2nd, 2020|In the media, News|0 Comments

Real-time interactivity to live radio. Meet YoursTruly!

We are happy to invite you to read an article in MarTechSeries and learn more about our YoursTruly audio advertisement technology. The technology was debuted via an ad campaign that Omnicom Media Group’s PHD planned for Audi and delivered across Octave’s vast portfolio of commercial radio stations. YoursTruly has brought real-time interactivity to live radio

By |2021-10-10T16:22:54+01:00December 1st, 2020|In the media, News|0 Comments

AdTonos launches YoursTruly to deliver interactive radio ads!

The first campaign, run by AdTonos using its YoursTruly technology in partnership with Octave and Omnicom Media Group’s PHD, delivered interactive ads on behalf of Audi across commercial radio stations for the first time. We are the leading force in audio-centric advertising technology that has brought real-time interactivity to live radio with its new offering:

By |2021-10-10T16:24:40+01:00November 30th, 2020|News|0 Comments

Audio advertising strategy – why marketers should think about it?

How do audio ads work and why marketers should think about audio advertising strategy today? Every day more and more consumers have online access to content almost 24/7 via devices like desktops, smartphones, tablets, smart speakers, and watches.  During the new Covid-19 reality, our daily habits have had to change, and fast. We have started

By |2021-10-10T17:21:11+01:00June 21st, 2020|News|0 Comments

The new interactive audio ads you can talk to

Over the past months, we’ve been working on a new technology that allows serving interactive radio ads on smart speakers. Our tests look promising. Meet Yours Truly, the world’s first interactive radio ads Voice-activated shopping is already a thing. According to recent stats, a fifth of smart speaker owners has already bought something through a conversation

By |2021-10-10T17:44:25+01:00February 3rd, 2020|News|0 Comments

The place of audio in marketing in 2020 and beyond

From the marketing underdog in recent years, audio goes on to become the new favourite of a lot of marketers. And even if we’re not there yet (and might not be for a long time) when it comes to smart speakers and voice assistants for shopping, online radio ads have made a breakthrough and are

By |2021-10-10T17:47:22+01:00January 30th, 2020|News|0 Comments

Voice era is here and there is no turning back!

According to a report from Juniper Research, smart speakers like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55% of U.S. households) by the year 2022. Over 70 million households will have at least one of these smart speakers in their home, and the total number of installed devices will top

By |2021-10-10T18:02:03+01:00December 2nd, 2019|News|0 Comments
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