Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying
Digital audio advertising platform and one of the fastest-growing companies in the advertising industry AdTonos has launched YoursTruly, an interactive and actionable solution for audio advertising, where the listener can interact with the ad creative by voice in real-time. YoursTruly On Tuesday 8 November AdTonos hosted a hybrid 80s-themed event in London’s Canary Wharf to celebrate the
Digital audio advertising platform AdTonos has this week launched YoursTruly – a new audio advertising solution that allows listeners to interact with ad creative by voice, in real-time. The technology integrates with both Amazon Alexa and Google Assistant, working on smart speakers and most Android mobile phones. Listeners can respond to an ad in real
The Smart Speaker Audience at a Glance What does the audience for smart speaker audio look like in 2022 so far? A recent study by NPR on Smart Audio surveyed 1190 smart speaker owners, 560 users of voice-operated assistants on non-smart speaker devices and 584 users of non-voice enabled devices. The ways in which smart
The data speaks for itself - smart speakers are becoming a more common feature in the average household, and there is no shortage of voice assistant-enabled devices available to us. 640 million smart speakers are predicted to be installed by 2024 (Statista), 52% UK households with internet access also use smart speakers (Digital TV Europe)
Players posted on social media that Alexa is placing ads during voice games as reported by Voicebot.ai. It seems to be an unannounced test by Amazon because developers can’t include ads into Alexa skills according to current policy. Looks like we’re going to have one more niche for audio advertising. The whole thing started with
"The pandemic has shown advertisers the need for personal connections and offered an opportunity to speak to consumers on a one-to-one basis" – we can read in a NewDigitalAge article. The pandemic has changed a lot in our daily lives. Even though it’s been around for a while now, we still need to take steps
There is no doubt that there is an acceleration in the smart speaker's usage. About 20 million smart speaker users in the UK as of early 2021. Over 38% of UK adults owned a smart speaker at the start of 2021. That was up from 30.7% at the beginning of 2020 and reflected 24.5% growth
That was just a fantastic meetup! On behalf of Emir Teffaha, the moderator and Michal Marcinik, AdTonos CEO and Founder, we would like to thank our panellists once again: Anna-Lena, Charlie Brookes and Simon Thomas. Thank you for your interesting insights. We invite all those who couldn't join us to watch the webinar now. https://www.youtube.com/watch?v=67Pa7PAo8CM&t=133s
“The transformation will ensure that listening becomes even more personal” – said Michal Marcinik in RadioWorldMagazine Commentary AUDIO INTERACTIVITY Listening to audio is no longer a passive activity as consumers are increasingly comfortable integrating their voice assistants and smart speakers into their everyday lives. A Juniper report revealed that consumers are expected to interact with
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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