Sign up
Sign up

smart speakers

Advertising in a hybrid, interconnected world

Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying

By |2023-01-04T12:07:30+00:00December 15th, 2022|From the market, News|Comments Off on Advertising in a hybrid, interconnected world

Mediashotz: AdTonos heralds age of talking to ads with YoursTruly launch

Digital audio advertising platform and one of the fastest-growing companies in the advertising industry AdTonos has launched YoursTruly, an interactive and actionable solution for audio advertising, where the listener can interact with the ad creative by voice in real-time. YoursTruly On Tuesday 8 November AdTonos hosted a hybrid 80s-themed event in London’s Canary Wharf to celebrate the

By |2022-11-15T12:42:42+00:00November 10th, 2022|Uncategorized|0 Comments

InPress Online: New form of audio advertising lets listeners talk back to the ads

Digital audio advertising platform AdTonos has this week launched YoursTruly – a new audio advertising solution that allows listeners to interact with ad creative by voice, in real-time. The technology integrates with both Amazon Alexa and Google Assistant, working on smart speakers and most Android mobile phones. Listeners can respond to an ad in real

By |2023-04-04T17:40:16+01:00November 4th, 2022|Uncategorized|0 Comments

The Smart Speaker Audience in 2022

The Smart Speaker Audience at a Glance  What does the audience for smart speaker audio look like in 2022 so far? A recent study by NPR on Smart Audio surveyed 1190 smart speaker owners, 560 users of voice-operated assistants on non-smart speaker devices and 584 users of non-voice enabled devices. The ways in which smart

By |2022-08-04T09:19:00+01:00June 17th, 2022|From the market, Uncategorized|0 Comments

10 Tips to Improve Your Interactive Voice Ads

The data speaks for itself - smart speakers are becoming a more common feature in the average household, and there is no shortage of voice assistant-enabled devices available to us. 640 million smart speakers are predicted to be installed by 2024 (Statista), 52% UK households with internet access also use smart speakers (Digital TV Europe)

By |2022-04-03T09:39:54+01:00March 25th, 2022|From the market, News|0 Comments

Ads during Alexa voice games – a new niche for audio ads discovered

Players posted on social media that Alexa is placing ads during voice games as reported by It seems to be an unannounced test by Amazon because developers can’t include ads into Alexa skills according to current policy. Looks like we’re going to have one more niche for audio advertising. The whole thing started with

By |2021-10-22T08:13:31+01:00September 28th, 2021|In the media, News|0 Comments

Audiosushi with AdTonos. Watch the webinar!

That was just a fantastic meetup! On behalf of Emir Teffaha, the moderator and Michal Marcinik, AdTonos CEO and Founder, we would like to thank our panellists once again: Anna-Lena, Charlie Brookes and Simon Thomas. Thank you for your interesting insights. We invite all those who couldn't join us to watch the webinar now.

By |2021-10-22T08:57:01+01:00February 19th, 2021|From the market, News|0 Comments

Entering the Age of Audio Interactivity – transformation

“The transformation will ensure that listening becomes even more personal” – said Michal Marcinik in RadioWorldMagazine  Commentary AUDIO INTERACTIVITY Listening to audio is no longer a passive activity as consumers are increasingly comfortable integrating their voice assistants and smart speakers into their everyday lives. A Juniper report revealed that consumers are expected to interact with

By |2021-10-22T08:58:16+01:00February 6th, 2021|In the media, News|0 Comments
Go to Top