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Video Games

Brand Perception and Gaming: Lessons from Esports

Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will occur. But

By |2023-01-05T12:01:27+00:00December 20th, 2022|From the market|Comments Off on Brand Perception and Gaming: Lessons from Esports

National Video Games Day

Did you know that today is National Video Games day? To celebrate, here are some of our team’s favourite games and recommendations. There will be something for everyone here! Casual/ Mobile Gaming Screenshot of AdTonos' original game, Jungle Trail. Most of the world’s gamers are mobile or casual gamers. Some of our team’s

By |2022-09-11T17:50:17+01:00September 12th, 2022|Uncategorized|0 Comments

The Drum: What audio advertising opportunities are there in gaming?

We’re pleased to announce that as IAB UK members, team AdTonos were given the opportunity to contribute to The Drum’s Deep Dive into Gaming Advertising. Our very own Paul Cranwell, VP of Strategic Partnerships, provided his take on the potential of in-game audio ads and the range of benefits they promise brands. AdTonos' Insights  On

By |2022-05-24T16:22:17+01:00May 19th, 2022|In the media, News, Uncategorized|0 Comments
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