IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion. The full-year Digital Adspend report for 2021 shows that the digital advertising market saw its biggest full year growth for 15 years last year, with investment up 41%
Paul Smith, SVP of Sales, AdTonos There have been some interesting developments in the audio streaming sphere: Spotify is trialling a new feature to its service, a section similar to Instagram’s Reels, Facebook’s Newsfeed, or TikTok’s For You feed. Spotify’s vertical scrolling feed would be a section specifically dedicated to encourage podcast discoverability,
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
Dear partners, The team at AdTonos wish you a happy Easter and restful bank holiday weekend. We hope you all enjoy a well-deserved break with your loved ones. Happy holidays! All the best, the AdTonos team
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
AdTonos - run by Radio Net Media - successfully monetises podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US. They recently appointed Agata Hirche as VP of Product Development to focus increasingly on audio media buying and cross-device targeting. AdTonos works with online audio publishers and advertisers to deliver effective advertising
Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
Paul Smith, SVP of Sales, AdTonos While this news might not mean a lot to Gen Z, every single millennial and even most boomers will be thrilled – or not so thrilled – to hear that LimeWire is back. But let’s be serious: LimeWire, at least, the way the public was first
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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