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The digital audio with a nearly 58 percent YoY growth in ad revenue

IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion. The full-year Digital Adspend report for 2021 shows that the digital advertising market saw its biggest full year growth for 15 years last year, with investment up 41%

By |2022-05-08T14:26:13+01:00April 28th, 2022|From the market, News|0 Comments

Spotify and the sound of the future. The future is audio

Paul Smith, SVP of Sales, AdTonos There have been some interesting developments in the audio streaming sphere: Spotify is trialling a new feature to its service, a section similar to Instagram’s Reels, Facebook’s Newsfeed, or TikTok’s For You feed.  Spotify’s vertical scrolling feed would be a section specifically dedicated to encourage podcast discoverability,

By |2022-05-07T13:37:26+01:00April 26th, 2022|From the market, News|0 Comments

AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By |2022-04-22T15:36:22+01:00April 22nd, 2022|From the market, News, Uncategorized|0 Comments

Performance Marketing World: AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By |2022-05-19T10:41:16+01:00April 20th, 2022|From the market, In the media|0 Comments

Business Insider: Partnership to Unlock New Contextual Targeting Capabilities

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-07T09:06:53+01:00April 14th, 2022|In the media, Uncategorized|0 Comments

RedTech: AdTonos Appoints New VP of Product

AdTonos - run by Radio Net Media - successfully monetises podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US. They recently appointed Agata Hirche as VP of Product Development to focus increasingly on audio media buying and cross-device targeting. AdTonos works with online audio publishers and advertisers to deliver effective advertising

By |2022-05-19T14:30:44+01:00April 13th, 2022|In the media, Uncategorized|0 Comments

AdTonos Announce Their Partnership with NumberEight

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels.  Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the

By |2022-04-08T12:25:36+01:00April 8th, 2022|Uncategorized|0 Comments

MediaTel: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-06T21:18:02+01:00April 8th, 2022|In the media|0 Comments
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