AdTonos – run by Radio Net Media – successfully monetises podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US. They recently appointed Agata Hirche as VP of Product Development to focus increasingly on audio media buying and cross-device targeting.
AdTonos works with online audio publishers and advertisers to deliver effective advertising solutions. The company also streams for over 200 recognised publishers across the UK, EU, LATAM and the US.
Agata was recently featured in a blog post by RedTech, which details her 10+ years of global experience in digital media and involvement in prestigious events such as the World Media Conference in 2017. In her roles, Agata’s responsibilities have also included managing performance for brands as well as developing B2B relationships with vendors.
She will strengthen AdTonos’ product vision and capabilities so the company can meet the increasing demand for effective, measurable tools within digital audio advertising and will develop solutions to support consumer outreach via programmatic audio.
Commenting on her appointment, Agata said: “Joining AdTonos provides a great opportunity to shape the landscape of audio adtech and to integrate publishers with the programmatic ecosystem.”
Her appointment will also help support the company’s expansion with AdTonos’ audience growing five-fold in 2021, achieving over +3 billion playouts and +272 million unique listeners.
Read RedTech’s blog to find out more about Agata Hirche’s experience here.