AdTonos today partnered with QuantumCast, one of the leading German audio streaming providers, with a self-developed, cloud-based platform for audio broadcasting, who offer audio publishers an auto-scale infrastructure to run radio stations, to extend the monetisation opportunities for supported audio publishers. Marko Elsner,CSO and Co-Founder of QuantumCast AdTonos and QuantumCast implemented a unique
The integration of programmatic audio platform, AdTonos with a cloud-based platform, QuantumCast extends the possibilities of audio advertising for publishers and brands 17 September 2020, London: QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK,
There has been a rise in the consumption of audio content during the lockdown and the coronavirus pandemic. There are currently more than 850,000 active podcasts available to listen to, and 6.5 million (12%) adults in the UK listen to podcasts every week (Podnews). Radiocentre research highlights that in the UK, listening time on commercial
Are audio programmatic advertising and podcasts everything we can expect on the audio market? What technological innovations await us, and how can the audience and brands take advantage of them? Over time, audio has undergone a tremendous transformation from the natural era of drum communication to the time of acoustics that began to apply technology
It's interesting how new audio technologies are changing traditional media. The BBC, Apple News+, and The Washington Post introduced ways to listen to their written articles to allow their readers to choose the most comfortable way to access published content and as a way to attract new subscribers. This is a clear sign that audio
You can never get enough of being reminded of the basic marketing tools that work. Online marketing tips that work resemble Evan Varsamis in Forbes. We, marketers, are constantly looking for new and even more effective ways to reach users. Meanwhile, there are a few rules that always work and are worth remembering. The author
How do audio ads work and why marketers should think about audio advertising strategy today? Every day more and more consumers have online access to content almost 24/7 via devices like desktops, smartphones, tablets, smart speakers, and watches. During the new Covid-19 reality, our daily habits have had to change, and fast. We have started
There is no doubt that the financial industry knows how to earn money and generate profits. Financial services companies have started using audio branding to communicate with their customers. "Given the impact of Covid-19 around the globe, we will likely experience a new normal where physical transactions will need to make way for new, 'contactless'
The results of the study by the Media Psychology Lab of the Pompeu Fabra University in Barcelona clearly show that more people have been listening to the radio in Spain during the Covid-19 quarantine and the perception of radio has become more positive. The consumption of radio and other audio formats like podcasts and audiobooks
With the Covid-19 pandemic, companies had to adapt to the new reality that will likely continue for months. For some, the "new normal" will mean changes in a lot of areas of business, including advertising. Advertising during a recession As past recessions show, there is a direct link between the state of the economy and
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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