AdTonos blog
Advertiser Perceptions: Interest in In-Car Visual Displays Linked to AM/FM Radio Ads
The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant
Digital News Report: Podcast Listeners are Younger, Wealthier, and More Likely to be Men
The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding
Understanding Advertisers’ Preferred Programmatic Transaction Methods
In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the future of
The Future of Digital Advertising: Crossing the Revenue $1 Trillion Milestone Next Year
The digital advertising industry is on a remarkable growth trajectory. According to the EMARKETER forecast, worldwide ad spending is set
Audio Ads: A Strategic Powerhouse for Advertisers
Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation and brand building. In
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their
Women Shaping the Mobile Gaming Industry
While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today
Digital Audio Advertising: A Transformative Medium
Our media consumption patterns are profoundly evolving in the era of rapid digital transformation. Among the most remarkable shifts is the soaring popularity of digital
Celebrating Success and Empowerment: Strong Women in IT 2023 – Global Edition
In a world where diversity and inclusivity are gaining paramount importance, recognising and celebrating the achievements of women in the technology industry is a significant
AdTonos at DMEXCO 2023: Revolutionizing Digital Audio Advertising
DMEXCO 2023, the prestigious digital marketing event, proved to be an exhilarating showcase of the transformative power of digital audio advertising. Amidst the bustling halls
Dmexco 2023: A Glimpse into the Digital Advertising Universe
The Dmexco 2023 event, a treasure trove of insights, trends, and inspiring minds, kicked off with a resounding theme: #EmpoweringDigitalCreativity. Day one witnessed a dynamic
The audio programmatic advertising landscape is evolving rapidly
The audio programmatic advertising landscape is evolving rapidly, and market predictions are essential to help advertisers and brands stay ahead of the curve. As we
Why Brands Need to Tune into Digital Audio Advertising: The Power of Sonic Engagement
Audio has an undeniable way of striking deep emotional chords within us. Whether it's the comforting familiarity of a weekly podcast, the thrill of discovering
