"Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or engage in a brand experience." - say the authors of
"Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, a benchmark annual study conducted by PwC. The larger share of that growth occurred in mobile advertising (+15%); the smaller share belonging to desktop audio (+6%)." - informs Rainnews. Learn more.
Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity. IAB Australia’s Advertising Audio State of the Nation Report Wave
„Digital audio has benefited from the UK lockdowns. Even with the reduced commuting time likely eating into mobile audio listening, UK listeners still tuned in to digital audio elsewhere and will continue doing so.”, predict the authors in INSIDER INTELLIGENCE and eMarketer report: UK Digital Users 2021. They compared pre-and post-pandemic user forecasts for four
That was just a fantastic meetup! On behalf of Emir Teffaha, the moderator and Michal Marcinik, AdTonos CEO and Founder, we would like to thank our panellists once again: Anna-Lena, Charlie Brookes and Simon Thomas. Thank you for your interesting insights. We invite all those who couldn't join us to watch the webinar now. https://www.youtube.com/watch?v=67Pa7PAo8CM&t=133s
We’d like to invite you to a new online webinar series called, ‘Audio Sushi’ with AdTonos. As in-person events continue to remain off limits, our “Audio Sushi” offers an online alternative where marketers, advertisers and agencies can come together and explore the fast-growing opportunities of the modern audio environment. The first session, “Programmatic Audio is
"The advertising giant Carat says one of the hottest media trends for 2021 is 'screen-free media' and audio is poised to benefit. 'Voice and audio have gotten an unexpected boost from the pandemic' says Carat in its annual report on the biggest trends in advertising" - we quote from InsideRadio, who discusses the latest Carat Trends
The pandemic has seen a high-street downturn as consumers move to e-commerce platforms but whilst the high street may be down, it is most definitely not out. The author's of OMG UK Futures latest report "The Future of Shopping" envision a future governed by three megatrends, where retail must be: Digitised, Humanised and Justified. Phil
https://www.youtube.com/watch?v=o9UoHbDm_1o&t=2s Everyone who couldn't or didn't have time to watch it live, we invite you to an interview with Wojciech Lichota, conducted by Jakub Grajcar from STX Next. A large range of information related to voice technologies in an accessible and understandable form. We strongly encourage you to watch.
We fully agree and confirm the thesis of Mr Adam Jacobson the author of the article in Radio+ Television Business Report, who said: "What is being hailed as the first real-time interactive audio ad technology to work across commercial radio has been launched in the U.K. The technology will be ready to implement in the U.S. in
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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