"The ad industry has long been obsessed with consumers' eyes, with discourse around eye-catching work pretty much standard. But thanks to the explosion of audio streaming, digital radio and podcasts, the ears are making a comeback. Sit up and listen." - said Charles Vallance, chairman and founding partner of VCCP and the author of the
Speakers and delegates from more than 15 countries attended a conference at the European Parliament in Brussels on Wednesday (9 October) to discuss the future of radio and audio. The event "Audio Revolution: Radio’s future in an age of tech giants" was organised by the Association of European Radios (AER), the voice of commercial radio
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours. The
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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