With the recent publication of the latest IPA Bellwether Report for Q3 2022, there is cautious optimism for the next few months ahead as we navigate a cost of living crisis and recession. Here are some insights from leading industry experts. AdTonos AdTonos CEO and Founder, Michal Marcinik, shared: “As expected, the cost-of-living crisis and
WNIP: Total UK marketing budget growth at its slowest since Q1 2021 – IPA Bellwether Q3 report reaction
AdTonos CEO & Founder, Michal Marcinik, recently featured in What's New in Publishing's article on the IPA Bellwether Q3 Report for 2022. In this article, Michal Marcinik stresses that businesses who invest throughout a recession do stand to benefit from it, but they need to be smart about it. According to him, audio remains an under-utilised
Some good news amidst the turmoil - the 2022 UK Adspend is forecast to reach 3.6%, so is still growing. This follows the UK government's energy support package for households and firms, which alleviates some of the pressure caused by the cost of living crisis. Total marketing budgets are on the rise, albeit at a
Our CEO, Michal Marcinik, was one of 25 leaders in adtech and digital marketing to be interviewed by Performance Marketing World about the Q2 Bellwether Report. Here’s what he had to say: “The results of the quarter are obviously no cause for celebration for the audio industry as a whole, but it’s worth bearing in
“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent
Eliot Kerr, the economist at IHS Markit and author of the Bellwether Report, agrees that although advertising budgets continued to fall sharply at the end of 2020, it was promising that the rate of decline softened following the unprecedented contraction seen during the second quarter. - can we read in DigitalStrategyConsulting article commenting IPA Bellwether
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report. - commented Robin Langford, the author of the article "IPA Bellwether: Small rise in marketers’ optimism on vaccine hope", Netimperative, January 21, 2021.