Audio and podcasts. Old or maybe new kids on the block? In recent years audio has been constantly growing and the stats prove its effectiveness in advertising. Audio is one of the oldest ad formats. The first radio ad was paid for in 1922 by AT&T, America’s leading telecom company and then in 1926 General
It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and we will continue to experience its aftereffects for years to come. As we look to 2023 in these times of economic upheaval, geopolitical risk, and climate change, it always means
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find it harder
How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,
“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent
"According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall, and higher in a number of product categories e.g. retail, finance, travel, automotive. This is supported by a separate analysis which demonstrates that radio delivers profit ROI of £1.61 per £1 spend, again second only
What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers
Eliot Kerr, the economist at IHS Markit and author of the Bellwether Report, agrees that although advertising budgets continued to fall sharply at the end of 2020, it was promising that the rate of decline softened following the unprecedented contraction seen during the second quarter. - can we read in DigitalStrategyConsulting article commenting IPA Bellwether
Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020. - said Tyrone Stewart in MobileMarketing. Katarzyna Bargielska, CMO & Co-Founder at AdTonos, commented on the report: “While reductions in ad spend
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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