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IPA Bellwether report – the recovery of the advertisement

“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent

By |2021-10-22T08:27:44+01:00July 19th, 2021|From the market, News|0 Comments

IPA Bellwether Report Q4 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020. - said Tyrone Stewart in MobileMarketing. Katarzyna Bargielska, CMO & Co-Founder at AdTonos, commented on the report: “While reductions in ad spend

By |2021-10-22T09:01:01+01:00January 22nd, 2021|In the media, News|0 Comments
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