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MediaTel: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-06T21:18:02+01:00April 8th, 2022|In the media|0 Comments

Voice technologies are calling us loud and clear

Technology is no longer sneaking into our lives, it’s ostentatiously living rent-free right in the same room. And that’s marvellous news for audio marketing! The numbers are truly impressive. The absorption of voice technologies by society took place at an even faster pace than the popularization of smartphones. By 2023, voice commerce is projected to

By |2021-10-22T08:24:25+01:00August 25th, 2021|From the market, News|0 Comments

Voice era is here and there is no turning back!

According to a report from Juniper Research, smart speakers like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55% of U.S. households) by the year 2022. Over 70 million households will have at least one of these smart speakers in their home, and the total number of installed devices will top

By |2021-10-10T18:02:03+01:00December 2nd, 2019|News|0 Comments

Voice shopping is the future of e-commerce

Only, we’ll now call it voice commerce. This year’s CES in January 2019 was deemed the year of voice. Since then, research has repeatedly shown this might well be true, and not just another buzzword. According to the latest consumer survey by Adobe Digital Insights (ADI), consumers are now starting to buy things using their

By |2021-10-10T20:05:24+01:00June 20th, 2019|News|0 Comments
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