AdTonos CEO and Founder, Michal Marcinik, writes for Advertising Week on how digital audio advertising can support industries hard-hit by the pandemic. In the wake of the global pandemic, many who missed out on seeing friends, relatives, and distant sights were keen to get back on the travel train. On the supply side, brands are
Did you know that US podcast ad spend has been forecast to make up 8% of all podcast ad spend? This compares to 2.2% of programmatic podcast ad inventory sold in 2020. Despite the vast potential for programmatic ads in podcasts, many podcast channels and hosting platforms can’t yet accommodate a 100% automated, programmatic way
What Does the Average Gamer Look Like? Most would assume that the average gamer is a teenage boy, but did you know that the average gamer is 63% likely to be a woman? Not only that, they are most likely to be around 34 years old, own a house and have children. Did you know
Programmatic media buying traditionally flourishes in times of recession; 2008 turbocharged programmatic media buying and a similar spike was seen in 2020. But will this trend continue in 2022 in the face of the slowing down of ad spend? Benefits of Programmatic Buying in Hard Times Flexibility Recessions allow marketers to reassess their marketing strategy
The Audio Advertising Landscape Since 2020, consumption of digital audio content has increased significantly; up to 26% of the UK population listen to a radio station on a weekly basis, spending an impressive 138 million hours per week listening to online radio. It is estimated that 52% of internet-using UK households own a smart speaker
What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many tune into to boost their concentration, or indeed their mood: music. No matter what the jam – or how many beats per minute – music and radio have the power
AdTonos is hosting a YoursTruly Celebration Event in London, 15th September 2022 at East Wintergarden. Leading digital audio advertising platform, and one of the fastest-growing companies in the AdTech industry, AdTonos, will relaunch their YoursTruly solution in London on 15th September 2022 at East Wintergarden. The UK continues to drive innovation in technology, and AdTonos
Our marketing maestros enjoyed a productive and fun trip to Gdańsk during their Marketing Bootcamp on 12th - 14th July. The team got together to give and receive constructive feedback, to discuss workload and resource management and to discuss plans to recruit three more marketers into the team. But all work and no play would
MADfest was audacious, loud, busy and absolutely bursting with fun and energy! It was definitely one of our highlight events of the year! There was a great range of different stalls and we loved hearing about the different work that all exhibitors all did. Our Event Highlights The fantastic Emma Raz, Director of Commercial at
Michal Marcinik, CEO and Co-Founder, AdTonos writes about the recent coverage of Glastonbury at the BBC. Worthy Farm welcomed the world-famous Glastonbury Festival back for the first time post pandemic for a belated 50th anniversary last week. The event is so integral to English culture that a ‘fallow year’ (a year to let the grass
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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