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Smart speakers are transforming the way we engage

"Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or engage in a brand experience." - say the authors of

By |2021-10-22T08:46:07+01:00April 14th, 2021|From the market, News|0 Comments

“The Era of the Ear” – says Charles Vallance in Campaign

"The ad industry has long been obsessed with consumers' eyes, with discourse around eye-catching work pretty much standard. But thanks to the explosion of audio streaming, digital radio and podcasts, the ears are making a comeback. Sit up and listen." - said Charles Vallance, chairman and founding partner of VCCP and the author of the

By |2021-10-22T08:55:41+01:00April 6th, 2021|News|0 Comments

The new interactive audio ads you can talk to

Over the past months, we’ve been working on a new technology that allows serving interactive radio ads on smart speakers. Our tests look promising. Meet Yours Truly, the world’s first interactive radio ads Voice-activated shopping is already a thing. According to recent stats, a fifth of smart speaker owners has already bought something through a conversation

By |2021-10-10T17:44:25+01:00February 3rd, 2020|News|0 Comments
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