Paul Smith, SVP of Sales, AdTonos I’m going to say something potentially controversial, but hear me out: the world of audio was always, and will always be, a metaverse. Let me explain. Soundwaves are not seen, yet they can transport you anywhere. Soundscapes can build universes that live inside the mind and weave
Michal Marcinik, CEO & Founder at AdTonos At Advertisingweek you will find an article by Michal Marcinik, CEO & Founder at AdTonos, in which he talks about the latest trends in the field of digital advertising and tells us why audio advertising is brand safety. We encourage you to read the article below
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
"According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall, and higher in a number of product categories e.g. retail, finance, travel, automotive. This is supported by a separate analysis which demonstrates that radio delivers profit ROI of £1.61 per £1 spend, again second only
"Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or engage in a brand experience." - say the authors of
"The ad industry has long been obsessed with consumers' eyes, with discourse around eye-catching work pretty much standard. But thanks to the explosion of audio streaming, digital radio and podcasts, the ears are making a comeback. Sit up and listen." - said Charles Vallance, chairman and founding partner of VCCP and the author of the
Over the past months, we’ve been working on a new technology that allows serving interactive radio ads on smart speakers. Our tests look promising. Meet Yours Truly, the world’s first interactive radio ads Voice-activated shopping is already a thing. According to recent stats, a fifth of smart speaker owners has already bought something through a conversation
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
HQ Office
10 Bloomsbury Road, WC1A 2SL, London
Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
:butch
