AdTonos blog
The Power of Radio in Political Campaigns: Insights from the Nielsen Study
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx,
RAB and Borrell Report. Radio’s Digital Surge: A Look into the Future of Advertising
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio
Celebrating the Legacy and Future of Radio: World Radio Day 2024
On February 13th, we celebrate World Radio Day. The UNESCO General Conference officially declared World Radio Day (WRD) during its
Ads at the Speed of Sound: Audio Advertising Advantage
The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital innovation, the sector is
Global marketers are 10X more likely to predict an increase in ad spend on podcasts
A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It
The Rise of Women’s Sports: A Game-Changer in Audio Content According Nielsen
In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to
U.S. Digital Audio Ad Spending Trends Q2 2024: Podcast Advertising Leads the Charge
The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital
Surfin’ USA audio waves
Written by Paul Smith, SVP of Commercial, AdTonos The USA constitutes the largest economy in the entire world. It’s no surprise then, that businesses, organisations, and even
Navigating the ethics of AI in a time of experimentation
Written by AdTonos SVP of Commercial, Paul Smith Every company wants to be a trailblazer. And what better way to prove your innovation than using
Gaming & The Mobile App Boom in Britain
According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020 to January 2021, 39% of surveyed adults
Gaming, Mental Health, and Influencer Sponsorship
Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio and Consumer Intelligence. That’s double the amount
Support Your Wellbeing with Digital Audio: Part 2 of 2
We’re wrapping up Work Life Week with another blog dedicated to wellbeing! In this second and final blog post on wellbeing (for now!). In this
Support Your Wellbeing with Digital Audio: Part 1 of 2
We’re kicking off Work Life Week with a blog on wellbeing, and great resources to support your wellbeing through audio content! Did you know that
