AdTonos blog
A Strategic Approach to B2B Advertising: Mastering Programmatic Buying
In recent years, the advertising landscape has significantly transformed with the proliferation of digital content across various platforms. To effectively
What Next in the SoundScape? Key Trends Shaping the Audio Advertising Landscape
As we embark on the audio journey of 2024, the landscape is undergoing significant transformations, with several trends shaping the
The Programmatic Wave: Audio Advertising Takes Center Stage in 2024
The advertising landscape is witnessing a seismic shift, and programmatic ad buying is emerging as a powerhouse in the industry.
Enhancing Life’s Quality: Introducing Audio Description (AD) in TV Advertising
In an era where inclusivity is gaining paramount importance, the advertising industry must consider people with varying needs. With over
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to smart speakers and programmatic
Elevate Your Campaigns: Harnessing the Power of Audio Ads and Attention Metrics
Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends.
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable
The Global Gaming Market: MENA and Africa Forecasts for 2022
If you read our blog post on the Latin American and APAC gaming market, you’ll already know that the global gaming market is projected to
The Global Gaming Market: APAC and LATAM Forecasts for 2022
Did you know that the value of the gaming market is projected to increase from $198.40 billion in 2021 to $339.95 billion in 2027? That’s
Bridging the Gap: Technology as Empowerment
Written by Paul Smith, SVP of Commercial, AdTonos In early August, Project Understood, Gold winner of the 2022 Creative Effectiveness Lions, made the headlines for
ExchangeWire: DMEXCO 2022 – What the Industry Thought
AdTonos CEO and Founder, Michal Marcinik, had the great pleasure of featuring in an ExchangeWire article on his takeaways from Cologne’s 2022 DMEXCO conference, which
Celebrating the European Day of Languages
Today is the European Day of Languages! From Greek to Polish, Portuguese to Tmazight, we’re a very multilingual bunch at AdTonos, so we asked the
In-Game Audio Ads Deliver Record ROI
Recent research shows that in-game audio is reaching astronomical heights, with 85% of mobile gaming audiences listening to in-game audio ads from start to finish,
