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Joining the league of legends

Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on the biggest music award shows. While the recipients at awards ceremonies are sometimes contested, and the events themselves at times controversial, there is no doubt that legacy celebrations of the arts – Academy Awards, Golden Globes, Grammys – hold considerable sway over the population. From

By |2022-07-29T17:30:34+01:00July 8th, 2022|From the market, News|0 Comments

AdTonos Rocks out at IAB Forum Warsaw

Many thanks to the fantastic organisers behind IAB Forum Warsaw! It was especially encouraging to see ongoing discussions about social and environmental responsibility in marketing, through sessions on carbon footprints as KPIs (led by Spark Foundry’s Małgorzata Hejka, and Zenith’s Agata Szustak), how technology can drive socially responsible marketing (led by Scattered’s Dominik Ryżko) and

By |2022-06-14T15:19:11+01:00June 10th, 2022|News, Uncategorized|0 Comments

Welcome to Spotify Island, a Sound-Driven Space

Paul Smith, SVP of Sales at AdTonos, shares his insights into uncertainties surrounding the final form of the Metaverse and how it's impacting the entertainment, music and audio industries. Despite lingering uncertainties around the metaverse and it’s ‘final form’, the gamification of the entertainment, music, and audio industries is already in full swing: Spotify has

By |2022-06-01T14:26:47+01:00May 26th, 2022|From the market, News, Uncategorized|0 Comments

Advertising Week Europe 2022 on Leadership

It was such a privilege to not only attend Advertising Week Europe, but to deliver a live interview in front of such an amazing audience of advertising professionals, especially after years of restrictions on in-person events! AdTonos’ Digital Marketing Manager, Nida El Amraoui, delivered an inspiring interview about what it takes to be an inclusive

By |2022-05-30T20:10:06+01:00May 20th, 2022|From the market, News, Uncategorized|0 Comments

The Drum: What audio advertising opportunities are there in gaming?

We’re pleased to announce that as IAB UK members, team AdTonos were given the opportunity to contribute to The Drum’s Deep Dive into Gaming Advertising. Our very own Paul Cranwell, VP of Strategic Partnerships, provided his take on the potential of in-game audio ads and the range of benefits they promise brands. AdTonos' Insights  On

By |2022-05-24T16:22:17+01:00May 19th, 2022|In the media, News, Uncategorized|0 Comments

RadioDays Europe 2022: New World, New Incomes a guide to growing your digital revenue

The AdTonos team had a fantastic time at RadioDays Europe 2022 in Malmö, Sweden! We just couldn’t wait to meet old friends and explore the exhibitions, so as soon as we arrived in Malmö (just a convenient train ride away from Copenhagen), we eagerly rushed to our hotel rooms and headed straight for the conference

By |2022-08-30T12:17:46+01:00May 18th, 2022|News, Uncategorized|0 Comments
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