AdTonos blog
The advertiser’s future audiosphere
Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing,
FIPP: AdTonos on the exciting growth and future of digital audio advertising
Whether podcasts, radio, or smart-speaker interactions, audio formats have long been difficult nuts to crack when it comes to monetisation.
Radio and Podcast Hosts and the Halo Effect
A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio
The Metaverse: A Ministry of Sound. 3D advertising
Paul Smith, SVP of Sales, AdTonos I’m going to say something potentially controversial, but hear me out: the
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along
Podcasts then and now: How one medium took over the media
Written by AdTonos CEO and Founder, Michael Marcinik In 2004, a Guardian article highlighted a new, innovative medium that
Surfin’ USA audio waves
Written by Paul Smith, SVP of Commercial, AdTonos The USA constitutes the largest economy in the entire world. It’s no
Navigating the ethics of AI in a time of experimentation
Written by AdTonos SVP of Commercial, Paul Smith Every company wants to be a trailblazer. And what better
AdTonos CEO became an Ambassador of E2E!
We proudly announce that Michal Marcinik was accepted by E2E as an ambassador. E2E enables extraordinary connections for entrepreneurs. It is a platform where high
Brand jingles might just be making a spectacular comeback in the new digital audio era
A very interesting case showing the importance of a sonic branding and brand tune based on the example of Mastercard. The global payment card giant
The popularity of smart speakers grows, driving a surge in voice-activated advertising
The latest data shows that today, one-third of Americans own a smart speaker – an amount that has tripled over the past two years. This
Programmatic audio buying is advancing in the digital audio revenue share
Research shows listening is now the second most popular online activity among US adults, beating social media browsing, and preceded only by video. This leads
Voice technology: the latest tech trend is turning mainstream
The use of voice assistants in the US is thought to be reaching its critical mass, as projected by the research firm eMarketer. This means
Rajar research confirms the popularity of digital radio is on the rise
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that
