AdTonos blog
Mental Health Awareness for Marketers: Empowering Teams
9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around
Leading the Way in Audio Advertising: AdTonos CTO Thought Leadership Series, Part 1 of 3
AdTonos is a world-leading adtech that exponentially increases monetisation for advertisers, publishers and developers. AdTonos’ solutions can integrate into mobile
The Radio vs Podcast divide and what it means for advertisers
Paul Smith, SVP of Sales, AdTonos In 1980, The Buggles released “Video Killed The Radio Star” – the
Advertisingweek: Audio Advertising. All the Rage Without the Risk
Michal Marcinik, CEO & Founder at AdTonos At Advertisingweek you will find an article by Michal Marcinik, CEO
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded with constant content across
Gaming & The Mobile App Boom in Britain
According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020
Gaming, Mental Health, and Influencer Sponsorship
Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio
Support Your Wellbeing with Digital Audio: Part 2 of 2
We’re wrapping up Work Life Week with another blog dedicated to wellbeing! In this second and final blog
Report on audio consumption habits in the UK reveals bigger popularity of smart speakers among older demographics
Listening habits are changing as we have access to new tech and devices. According to research by Rajar Midas, these differ considerably according to demographics,
Voice shopping is the future of e-commerce
Only, we’ll now call it voice commerce. This year’s CES in January 2019 was deemed the year of voice. Since then, research has repeatedly shown
How audio advertising can strengthen display and video campaigns, 58% an incrementality of reach
Paul Cocks, EMEA product strategy lead, Google, shares the experience of an advertising campaign using audio ads. "We ran a campaign with Nestle and Zenith last
Is audio branding the next big thing?
Most brands today focus on visual branding without questioning their spending on visuals. But so far, the sound has been mostly neglected. Until now. Online
2019 audio marketing trends
Audio is by no means a novelty. But with the rise in popularity of podcasts, online music streams, and voice-activated technology, it looks like it’s
How traditional media channels are programmatised – and what this means for consumers today
We live in the age of the connected consumer – which means consumers today expect streamlined, consistent brand and buying experiences across online and offline
