AdTonos blog
Embrace the Spooky Haloween Season with These Hair-Raising Podcasts
As the days grow shorter and the nights darker, Halloween is just around the corner, and there's no better way
More Consumer Action from High Star Rating Radio Ads. Unveiling the Power of Emotion!
In the ever-evolving advertising world, finding innovative ways to engage audiences and boost brand success is a constant challenge. But
How to Create an Impactful Advertising Campaign in Podcasts?
In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive
Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming
The mobile gaming industry has experienced a meteoric rise over the last decade, transforming from a niche market into a
The Power of Radio Advertising: Why It Still Works
Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify and Apple Music, it’s easy to
Programmatic IO Las Vegas 2024: Key Takeaways from the event
AdExchanger’s Programmatic IO kicked off in Las Vegas on May 20, 2024, with strong momentum as the digital
The Rise of Ad Tech: AdTonos Named a Top 10 UK Ad Tech Startup by TechRound
In the heart of New York City, where the pulsating rhythm of innovation resonates through the streets, a
The Rise of Sports Audio: Sports Fans Listener Longer according to Edison Research
Sports captivate audiences worldwide, from the crowd's roar at NFL games to the thrill of following college basketball
Top Tips for the Best Media Mix Diversification in 2022
What do the best media mixes look like in 2022? With the growing costs of advertising on Google, Amazon and Facebook, as well as complications
2022’s Podcast Superstars
Have you ever wondered what’s the hype about Podcasts? One of the best ways to understand the pull factor, appeal and opportunities presented by podcasts
Advertising Week: Up in the Air – Bringing Consumer Confidence Back Down to Earth
AdTonos CEO and Founder, Michal Marcinik, writes for Advertising Week on how digital audio advertising can support industries hard-hit by the pandemic. In the wake
Programmatic Makes up 25% of Podcast Adspend
Did you know that US podcast ad spend has been forecast to make up 8% of all podcast ad spend? This compares to 2.2% of
Introducing Sandstorm!
What Does the Average Gamer Look Like? Most would assume that the average gamer is a teenage boy, but did you know that the average
Is Programmatic the Key to Recession-Proofing Your Marketing Strategy?
Programmatic media buying traditionally flourishes in times of recession; 2008 turbocharged programmatic media buying and a similar spike was seen in 2020. But will this
