AdTonos blog
The Strength of Radio Continues to Grow. Radio Advertising Outperforms TV Ads by +12%
Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding
Digital Audio Advertising in the Americas driven by changing consumer preferences
In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular,
Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI
InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and devices. This
The US Political Ad Spend in 2024 Nearly Three Times What it Was in 2016
Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers. The industry is witnessing
The Future of Digital Advertising: What do programmatic and audio programmatic?
Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry
The Association of National Advertisers (ANA) Releases New Ethics Code for Marketing
The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework
Boosting Political Campaigns with AdTonos Premium Audio Ads enhanced by Amplifier
As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In
Brand Perception and Gaming: Lessons from Esports
Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally
Pictures from our YoursTruly Product Launch have arrived!
YoursTruly Product Launch Event Earlier this year we hosted a fantastic event to celebrate our YoursTruly Product Launch! Over 80 guests joined us on
Advertising in a hybrid, interconnected world
Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to
Marketing Brew: Brands are finding new ways to advertise in your car
AdTonos' CEO and Founder Michal Marcinik was recently featured in Marketing Brew's article titled "Brands are finding new ways to advertise in your car". In
Hearing and feeling
Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror
November is Hip Hop History Month!
Music is a powerful thing; it can start movements, subcultures, art forms and can transform communities for the better. Hip Hop is no different! Hip
