AdTonos blog
Top Tips for the Best Media Mix Diversification in 2022
What do the best media mixes look like in 2022? With the growing costs of advertising on Google, Amazon and
2022’s Podcast Superstars
Have you ever wondered what’s the hype about Podcasts? One of the best ways to understand the pull factor, appeal
Advertising Week: Up in the Air – Bringing Consumer Confidence Back Down to Earth
AdTonos CEO and Founder, Michal Marcinik, writes for Advertising Week on how digital audio advertising can support industries hard-hit by
Programmatic Makes up 25% of Podcast Adspend
Did you know that US podcast ad spend has been forecast to make up 8% of all podcast ad spend?
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage audiences and optimise ad
Why Brands Should Add Digital Audio to Their Marketing Mix?
In today's digital age, brands constantly search for innovative ways to connect with their target audience. With the
AdTonos at TNW 2023: Shaping the Future of Digital Audio Advertising
TNW 2023, three words about the conference: great, massive, intensive. The Next Web (TNW) Conference 2023, held in
The Power of Podcast Advertising: Reaching Millions of Engaged Listeners
Podcast advertising has emerged as a highly effective and influential medium in marketing. As the podcasting industry grows,
Interactive elements and measurement boost Audio
"However, atop of audio’s unrivalled ability to reach key listeners for brands, is the potential to drive performance and better business outcomes – enabled through
“Audio Is Among 2021’s Hottest Trends In Media.” – says Carat
"The advertising giant Carat says one of the hottest media trends for 2021 is 'screen-free media' and audio is poised to benefit. 'Voice and audio
Optimism for a recovery in marketing budgets
Eliot Kerr, the economist at IHS Markit and author of the Bellwether Report, agrees that although advertising budgets continued to fall sharply at the end
IPA Bellwether Report Q4 2020 – the industry reacts
Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK
Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago,
What we expect to see in the audio landscape for 2021?
"Ongoing radio development, propelled - not inhibited - by digital. There are parallels between radio and other well-established broadcast mediums such as TV. For example,
