The Cannes Lions International Festival of Creativity is back for its 70th edition in 2023, and it promises to celebrate groundbreaking ideas, exceptional creativity, and cutting-edge technology. This annual event, held on the picturesque French Riviera, has long been the epicentre of the advertising and marketing world. With thousands of professionals from around the globe attending, Cannes Lions has become the ultimate stage for recognising and rewarding excellence in advertising and communication.

The exciting “Where Audio and CTV Collide” panel at Tech Terrace Cannes Lions2023 with our Goody JR Egbuji, Rebecca Dalby from Spreaker, and Lori Goode from IndexExchange, moderated by Emily Roberts from The Women in Programmatic Network.
The industry experts discussed emerging ad channels such as ctv and streaming audio. They explored the implications of changes in the advertising industry as marketers navigate the transition to a cookieless, multi-device, omnichannel world.

AdTonos: Redefining Digital Audio Advertising

One of the standout technologies at Cannes Lions 2023 is AdTonos, a company revolutionising the audio advertising landscape with its innovative approach to audio ads technology. In an age where consumer attention spans are shorter than ever, AdTonos recognises the power of audio in capturing and retaining the audience’s attention. Their platform seamlessly integrates audio ads into various content formats, including podcasts, music streaming, and radio broadcasts.

What sets AdTonos apart is their ability to tailor audio advertisements to match the tone and style of the content they accompany. This ensures a more immersive and non-disruptive advertising experience for listeners. By leveraging cutting-edge AI and machine learning algorithms, AdTonos can analyse content in real-time and insert relevant audio ads that resonate with the audience, enhancing engagement and brand recognition.

In an era where consumer privacy is a growing concern, AdTonos strongly emphasises respecting user preferences and data protection. They offer robust opt-in and opt-out mechanisms, ensuring that listeners have control over their advertising experiences. This commitment to ethical advertising aligns perfectly with the values of Cannes Lions, where creativity and innovation are celebrated without compromising consumer trust.

Cannes Lions Takeaways

Cannes Lions 2023 promises to be a transformative event for the advertising industry, showcasing the best of creativity, innovation, and technology. Among this year’s festival stars, AdTonos stands out as a pioneer in sonic branding and audio advertising. As brands continue to seek new ways to engage with their audiences, AdTonos offers a compelling solution that captures attention and resonates on a deeper, emotional level. With a focus on ethical advertising practices, AdTonos exemplifies the spirit of Cannes Lions, where excellence and innovation converge to shape the future of advertising.