At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work. It’s a meeting point for groundbreaking ideas, industry-shaping insights, and inspiration from every corner of the marketing world.
Over a week, attendees can expect unparalleled networking opportunities, top-tier learning experiences, and the prestigious Awards that set the standard for creative excellence – all at the world’s premier festival of game-changing creativity.
Audio Advertising Shines at Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025 once again proved that audio advertising is a powerhouse of innovation and impact. Among this year’s highlights, Budweiser stole the spotlight, taking home the coveted Grand Prix in the Audio & Radio category with an audaciously brief and brilliantly executed one-second ad.
Produced by Africa Creative DDB, São Paulo, the ad was part of a unique campaign that challenged listeners to recognise world-famous songs from just their opening notes. This minimalist yet interactive concept didn’t just earn the Grand Prix—another spot from the same campaign also picked up a Gold Lion, solidifying Budweiser’s place among the most innovative audio advertisers of the year.
The Audio & Radio Lions, a category dedicated to sound-powered creativity, attracted 714 entries in 2025. From these, 21 Lions were awarded, including:
- 1 Grand Prix
- 3 Gold Lions
- 8 Silver Lions
- 9 Bronze Lions
Joining Budweiser on the Gold podium were two other standout campaigns:
- Oreo, with an ad developed by VML, created an entirely new language to describe how the beloved cookies are stacked—playful, original, and highly on-brand.
- Billboard Magazine, in collaboration with SRMG Labs, honoured the legacy of Saudi Arabian musician Etab with an emotive and culturally rich piece of audio storytelling.
At AdTonos, as passionate advocates for the power of audio, we are genuinely inspired by the creativity, ingenuity, and craftsmanship behind this year’s winning entries. We extend our warmest congratulations to all the winners and nominees—your work continues to elevate the possibilities of what audio advertising can be
See all the Cannes Lions 2025 Audio & Radio winners and nominated spots HERE.
Where Creativity Drives Progress
Thank you to everyone who made Cannes Lions 2025 an unforgettable celebration of creativity, innovation, and impact. Congratulations to all the Lion winners who continue to raise the bar and inspire the industry.
We look forward to welcoming you back for another transformative week at Cannes Lions 2026, taking place from 22–26 June. Join us as we continue to explore how creativity drives progress globally. Find out more about the event at the Cannes Lions website HERE.
