It is World Radio Day today! Just one day before Valentines Day. Well, then it is no coincidence we are all in love with radio.
As a recent Radiocentre report shows, radio is the most trusted medium in Europe:
The report found that radio is the most trusted medium, with 77% of listeners saying that they trust radio for national news. Listeners particularly value regular news updates throughout the day especially:
- in the morning (when 83% turn to radio),
- when travelling in the car (when 85% turn to radio),
- during local emergencies (when 60% turn to radio).
Radiocentre quotes Rt Hon Matt Hancock MP, Minister of State for Digital who said: “Commercial radio continues to play a crucial role in providing news and information for millions of people”.
— Michal Marcinik (@michalmarcinik) February 13, 2018