AdTonos | Dan Granger on The Drum: Radio has consumed the podcast world
AdTonos - Online Audio Advertising Platform -
online audio advertising, digital audio advertising, audio ad insertion, radio commercial insertion, online audio ads, digital audio advertising, advertising network, radio ad solution, web radio advertising, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution, audio ads replacement, audio pre-roll, audio mid-roll, audio preroll, audio midroll
16236
post-template-default,single,single-post,postid-16236,single-format-standard,language-en,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
Dan Granger on The Drum: Radio has consumed the podcast world
21 Oct Dan Granger on The Drum: Radio has consumed the podcast world
Posted at 17:51h
in
From the market
by sq
A very interesting blog post from a former iHeart employee, stating that the radio industry has now fully understood the potential behind the podcasting market and is in the race for acquisitions.
“When I left the radio, my biggest concern was that they weren’t listening, not to the shows, but the needed change they represent. Today, establishment radio professionals have been brought to their knees by the constant chorus of adoration for the burgeoning podcast-first innovators.”
Read more: How radio has consumed the podcast world.
