AdTonos | Study: Amazon, Google And Good Old Radio Are Winning In The Digital Music Market

AdTonos - Audio Advertising Reinvented - Join our marketplace for advertisers and terrestrial audio broadcasters

radio advertising, ad insertion, radio commecial insertion, online radio ads, digital audio advertising, advertising network, radio ad solution, web radio, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution,

16026

post-template-default,single,single-post,postid-16026,single-format-standard,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Study: Amazon, Google And Good Old Radio Are Winning In The Digital Music Market

11 Mar Study: Amazon, Google And Good Old Radio Are Winning In The Digital Music Market

Posted at 13:17h in From the market by sq

A very interesting article in today’s Forbes about audio streaming and audio consumption. Bill Rosenblatt unleashes recent The Infinite Dial research, which is a US wide phone survey that started out 20 years ago as a study of trends in digital radio and related areas: internet radio, satellite radio, music downloads, podcasts and so on.

The Infinite Dial shows that AM/FM continues to be by far the most popular source of audio in the car, holding steady at 82%. And the online radio service Pandora is still the most popular “audio brand” by a margin, holding steady at 31% monthly use.

Bill Rosenblatt

Source: Study: Amazon, Google And Good Old Radio Are Winning In The Digital Music Market