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AdTonos | The Drum: How the adtech sector is correcting itself post-GDPR, and its hopes for a more sustainable future
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The Drum: How the adtech sector is correcting itself post-GDPR, and its hopes for a more sustainable future

The Drum: How the adtech sector is correcting itself post-GDPR, and its hopes for a more sustainable future

“The EU’s General Data Protection Regulation (GDPR) has produced an atmosphere of caution across the industry with marketers the world-round now adopting a conservative approach to consumer privacy. As the law’s enactment sparks a widespread depletion in fortunes in the European adtech sector, The Drum probes the consequences and looks at attitudes to the path ahead.”

A very interesting article by  in The Drum, describing how GDPR has changed the advertising market can be found here.