In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio. This collaboration marries AdTonos’ unparalleled ad-serving technology, connecting ad buyers with audiences across all devices, with NumberEight’s state-of-the-art ID-less audience solutions. The partnership enables advertisers to execute privacy-compliant, highly engaging campaigns across a fragmented audio landscape.

Addressing Industry Challenges

The audio sector has grappled with fragmented listening habits, dwindling addressable inventories, and the deprecation of traditional data signals. With increasingly strict regulations and platform policies phasing out traditional device identifiers, advertisers urgently seek alternative solutions that maintain campaign efficacy without compromising user privacy.

Why This Partnership Is a New Paramount

Advertisers are looking for a single point of inventory access to reach any audience on every device, as this helps with campaign performance tracking, management, and post-campaign analysis. Traditional data platforms often rely on personally identifiable data signals, including IP addresses, which, in today’s privacy and regulatory-conscious advertising landscape, are simply not sustainable and often fall short in delivering precise data at scale.

AdTonos’ inventory of tens of thousands of podcast episodes, live radio, and music streaming channels offers a vast reach on the market, can now leverage NumberEight’s innovative ID-less approach, which combines anonymized audience data and advanced machine learning to provide detailed audience insights without encroaching on individual privacy, thus marking a pivotal shift from household-level data to privacy-safe, individual-level insights.

Key Partnership Advantages

For advertisers, the collaboration between AdTonos and NumberEight offers several critical benefits:

  • Global Scale: Access an unprecedented scope of audience insights worldwide.
  • Privacy-First Approach: Prioritize user privacy without sacrificing data quality.
  • Simple Omnichannel Activation: Effortlessly target and activate gaming, mobile, and podcast inventory at scale.

A Vision for the Future

Abhishek Sen, CEO & Co-Founder of NumberEight, comments:

“This partnership represents the next step in making audio advertising more addressable and easily activated by advertisers. By combining our ID-less technology with AdTonos’ audio expertise, we are pushing the boundaries of what’s possible in digital audio advertising across various listening channels while ensuring the utmost privacy and compliance standards.”

Michal Marcinik, CEO and Founder of AdTonos, adds:

“We’ve secured great, strategic partnerships with podcast platforms and other native audio content providers. It was the natural next step for us to make sure we can enrich audience insights and offer standardized post-campaign analytics to our ad buyers. Our collaboration with NumberEight allows us to offer advertisers a way to reach their target audience more effectively without compromising privacy. We’ve been the first audio platform to adopt the IAB Transparency Consent Framework, so this partnership not only enhances our platform capabilities but sets a new benchmark for what advertisers can expect from audio campaigns.”

About NumberEight

NumberEight is a global leader in privacy-first audience intelligence solutions. Our ID-less technology specializes in transforming untapped signals into actionable audience insights with advanced AI to power omnichannel curation and targeting.

About AdTonos

AdTonos is a leading audio programmatic platform revolutionizing digital audio advertising and connecting advertisers with publishers.

Our innovative solutions enable advertisers to deliver highly targeted audio campaigns across podcasts, music, live radio streams, audiobooks, and gaming, ensuring an exceptional listener experience.

With over 300 million unique listeners across the US, UK, and globally, AdTonos serves up to  3  billion audio ad playouts monthly.

We are proud members of IAB UK, IAB Europe, TCF and the European Association of Commercial Radios, actively shaping the future of audio advertising. AdTonos is also supported by the UK’s Department for International Trade (DIT).