11 Dec V-Comm is the next big comm and the future of shopping
The pandemic has seen a high-street downturn as consumers move to e-commerce platforms but whilst the high street may be down, it is most definitely not out.
The author’s of OMG UK Futures latest report “The Future of Shopping” envision a future governed by three megatrends, where retail must be: Digitised, Humanised and Justified. Phil Rowley highlights in the report the new opportunities for retailers to reinvent and predicts: “V-Comm is the next big comm”. The platforms allowing purchases via smart speakers like AdTonos – audio chatbots within radio station ad breaks enabling sign-ups, downloads, bookings” – started taking more importance. Download the report and learn more.