Marketing-Interactive has recently shared some predictions on programmatic advertising in 2019. When it comes to audio, the belief is more than optimistic. As we can read “Report by WideOrbit last year said the percentage of ad buyers that purchase radio and digital audio advertising with programmatic technology will nearly triple in the next 12 months. Ad campaigns purchased with programmatic will also increase, with 100% of ad buyers saying their programmatic spending on audio advertising will either increase or stay the same in the next 12 months”.
Some opinions about tv buying are also being shared and Spotify role in spreading the positive market response is underlined, too. Shamsuddin Jasani, group managing director for South Asia at Isobar also added: “global players such as Spotify must embrace the mechanism”.
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