AER Executive Meeting this time took place in London thanks to kind Radiocentre invitation. We have discussed a recent report by Radiocentre called Radiogauge that brings some light on radio advertising myths. As Mark Barber from Radiocentre said, radio advertising is perceived as less powerful than it is. The fact that advertisers shift their budgets to online could not be underestimated on another hand. We believe that AdTonos is the answer to radio advertisers expectations who look for data-driven, programmatic online audio ads.