AdTonos, which recently noted 10x annual growth, successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 1000 recognised publishers across the UK, EU, LATAM and the US, has appointed Pierre Naggar, former Global SVP of Demand at Adswizz, and Alex Faust, ex-Global Head of International Sales from Spotify, as the newest members of their board advisors and senior leadership.
With over 40 years of experience between them, Naggar and Faust will provide strategic support in expanding into multiple crucial markets.
Pierre Naggar is a senior programmatic and digital audio expert and joins AdTonos with 20 years of experience in the digital advertising and marketing industry. He spent the last seven years at AdsWizz where he oversaw commercial activities in North America and Europe focusing on the demand side. He previously held senior roles at 24/7 Realmedia, Yahoo! and Turn.
Commenting on his appointment, Pierre Naggar, AdTonos Advisor to the Board said: “Digital Audio consumption has experienced tremendous growth over the last few years and there is an incredible opportunity for advertisers to reach their desired audiences across great content.
“I am very excited to be joining AdTonos as Board Advisor as they enable publishers and brands to leverage the power of audio through their innovative technology solutions.”
Alex Faust is also joining AdTonos as a Board Advisor to counsel in building the direct sales and marketing function. Outside AdTonos, Faust is also an investor and advisor to founders of early-stage adtech companies.
Faust has been in the media and advertising space for over 20 years, in a variety of sales and marketing roles including VP, Global Head and Director positions at Microsoft, Global Head of International Sales at Spotify and across a number of start-ups and scaling businesses. Faust has been a media buyer, seller, marketer and has built, led and scaled successful commercial teams, working with many of the world’s leading brands, agencies and platforms.
Through his previous experience at Prism Entertainment, Microsoft, Spotify and Admix, Alex has built diverse, engaged teams that developed new business, retained and expanded existing partnerships, and strengthened relationships with key clients and internal stakeholders.
CEO and Founder of AdTonos, Michal Marcinik, said about the recent appointment of Naggar and Faust: “The 10x annual revenue growth we are experiencing is not coming from nowhere – it is our commitment, hard work and asking the right people for the advice.
“As they say: ‘work with people smarter than you and ask them what you should do’ and that is why I am so happy that Alex and Pierre are joining us. Their extraordinary, senior experience at Spotify and Adswizz will bring AdTonos to a much larger scale and as we already started shaping new strategies, I dare to say, the growth acceleration is something very likely to sustain in 2023. ”
Alex Faust, AdTonos Board Advisor added: “I’m really looking forward to helping Michal and the team accelerate growth at AdTonos. The recent growth, along with their incredible product offering puts the business in great shape to capture a significant share in the rapidly expanding digital audio market.
“Timing is so important with early-stage businesses – for AdTonos, it feels like things are in the right place at just the right time. I can’t wait to get going.”
This article originally featured on Business Leader.