Adtonos
Radio Net Media Ltd
AdTonos | Ad buyers that purchase programmatic audio will triple in 2019.
AdTonos - Online Audio Advertising Platform -
online audio advertising, digital audio advertising, audio ad insertion, radio commercial insertion, online audio ads, digital audio advertising, advertising network, radio ad solution, web radio advertising, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution, audio ads replacement, audio pre-roll, audio mid-roll, audio preroll, audio midroll
16273
post-template-default,single,single-post,postid-16273,single-format-standard,language-en,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Ad buyers that purchase programmatic audio will triple in 2019.

Ad buyers that purchase programmatic audio will triple in 2019.

Marketing-Interactive has recently shared some predictions on programmatic advertising in 2019. When it comes to audio, the belief is more than optimistic. As we can read “Report by WideOrbit last year said the percentage of ad buyers that purchase radio and digital audio advertising with programmatic technology will nearly triple in the next 12 months. Ad campaigns purchased with programmatic will also increase, with 100% of ad buyers saying their programmatic spending on audio advertising will either increase or stay the same in the next 12 months.”

Some opinions about tv buying are also being shared and Spotify role in spreading the positive market response underlined, too. Shamsuddin Jasani, group managing director for South Asia at Isobar also added: “global players such as Spotify must embrace the mechanism”.

Read the full article here.