28 Sep Intimacy, interests, ingenuity – three podcast principles
“Podcast advertising is the new blank canvas for creative communicators. It gives advertisers the flexibility and freedom to experiment, and to shift the perception of what an audio ad should sound like. It’s a new medium to surprise, entertain, inform and connect with an audience that has less preconceived ideas of how audio advertising works.” – said Tom Roach, Acast Australia’s creative strategy lead, in his article in AdNews.
Read the article and learn more.