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AdTonos | Celebrating #WorldRadioDay
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Celebrating #WorldRadioDay

Celebrating #WorldRadioDay

It is World Radio Day today! Just one day before Valentines Day. Well, then it is no coincidence we are all in love with radio.

As recent Radiocentre report shows, radio is the most trusted medium in Europe:

The report found that radio is the most trusted medium, with 77% of listeners saying that they trust radio for national news. Listeners particularly value regular news updates throughout the day especially:

– in the morning (when 83% turn to radio)
– when travelling in car (when 85% turn to radio)
– during local emergencies (when 60% turn to radio).

Radiocentre quotes Rt Hon Matt Hancock MP, Minister of State for Digital who said: “Commercial radio continues to play a crucial role in providing news and information for millions of people.