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AdTonos | Celebrating #WorldRadioDay
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Celebrating #WorldRadioDay

Celebrating #WorldRadioDay

It is World Radio Day today! Just one day before Valentines Day. Well, then it is no coincidence we are all in love with radio.

As a recent Radiocentre report shows, radio is the most trusted medium in Europe:

The report found that radio is the most trusted medium, with 77% of listeners saying that they trust radio for national news. Listeners particularly value regular news updates throughout the day especially:

  • in the morning (when 83% turn to radio),
  • when travelling in the car (when 85% turn to radio),
  • during local emergencies (when 60% turn to radio).

Radiocentre quotes Rt Hon Matt Hancock MP, Minister of State for Digital who said: “Commercial radio continues to play a crucial role in providing news and information for millions of people”.