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AdTonos | Productive AER meeting in Brussels
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Productive AER meeting in Brussels

Productive AER meeting in Brussels

We’ve attended AER meeting in Brussels to discuss new legislation initiatives mostly covering the ePrivacy Directive, which is going to be transformed into regulation soon. That means that would become a common law for all European countries. As we believe, radio and tv broadcasters interest must be enclosed in a way, that will protect their content and provide finally precise audience measurement tools online. We were also impressed that radio is the most trusted medium all over Europe.